Retail & Malls
Malaysian shopping malls compete for dwell time. EDT builds immersive experiences that give visitors a reason to stay, engage, and share — driving footfall, tenant value, and social amplification.
Malls Need Dwell Time Drivers
The threat to Malaysian retail malls isn't e-commerce — it's irrelevance. Shoppers come for experiences they can't get online. The malls that win are the ones that give visitors a reason to stay beyond the transaction, to bring friends, and to share what they did on their social media.
EDT builds the kind of experiences that make people pull out their phones — not to scroll past your mall, but to document something unforgettable happening inside it.
Experiences That Drive Dwell Time
MimpiLab AI Photobooth
Malaysia's most-deployed AI photobooth. Visitors input their portrait and receive a personalised, branded AI-generated image in seconds. 20–40 photos per station per hour. Available as standalone kiosk or multi-station event deployment.
RiaReality MR Concourse Games
Mixed reality games and interactive experiences deployable in mall concourses — AR treasure hunts, MR sports experiences, and location-aware digital activations that bring families and groups to specific zones.
AR Try-On Experiences
WebAR try-on for fashion retailers, footwear brands, and accessories — let shoppers virtually try products before they commit. Deployable via QR code in-store or as a standalone kiosk experience.
Interactive LED Displays
Motion-reactive LED wall installations for concourses, atriums, and anchor tenant zones — dynamic content that responds to foot traffic, time of day, or live data feeds. Permanent or seasonal.
MimpiLab × Sunway Wishing Well
EDT deployed MimpiLab as part of the Sunway Wishing Well activation — a high-footfall concourse installation where shoppers generated personalised AI portraits tied to a wishing-well narrative theme. The branded output drove organic social sharing across Instagram, TikTok, and Facebook, amplifying the campaign beyond the physical space.
Why MimpiLab Works
Relevant Products
MimpiLab
Malaysia's leading AI photobooth. Generates personalised, branded AI portraits in seconds. 20–40 photos per hour per station.
Learn More →MR Experiences for ConcoursesRiaReality
Mixed reality games and interactive experiences for mall concourses and retail brand activations.
Learn More →Drive Dwell Time at Your Mall
Share your calendar, footfall targets, and campaign objectives. EDT will propose the right mix of AI photobooth, AR, and interactive installations for your space.