We Are EDT.
We create metaverses that fulfill client needs — deployed from mixed reality activations to full immersive VR.
Experiential Design Team (EDT) is a Kuala Lumpur-based creative technology company founded to close the gap between imagination and experience. We operate at the intersection of experiential design, emerging technology, business strategy, and immersive storytelling.
We don't just build activations. We build platforms, pipelines, and ecosystems.
What We Stand For
Technology must feel magical, not technical.
We make complex systems simple, intuitive, and emotionally resonant.
Experiences should be immersive but frictionless.
The best experience is one people step into without noticing the tech.
AI should personalize without overwhelming.
Smart systems that serve the user — not systems that need to be served.
Malaysia can export world-class creative technology.
We're building SEA's leading immersive tech ecosystem, not just serving it.
Our Team
We're growing the team.
Profiles will live here as we expand.
Trusted by Malaysia's most recognised brands.
Frequently Asked Questions
What does EDT (Experiential Design Team) do?
EDT is a Kuala Lumpur-based creative technology studio that builds immersive AR, VR, MR, AI avatar, projection mapping and interactive installation experiences for brands, government, tourism and events. We work end-to-end — from concept and creative direction through technical delivery, on-site commissioning and post-event support.
Where is EDT based and which markets do you serve?
EDT is headquartered in Kuala Lumpur, Malaysia. The studio has delivered projects across 12+ countries including Malaysia, Singapore, Qatar, Hong Kong and Japan, and routinely takes briefs from anywhere in Southeast Asia and the wider Asia-Pacific region.
What technologies and tools does EDT specialise in?
Core stack includes Unity and Unreal Engine for real-time 3D, TouchDesigner for interactive media systems, 8th Wall for WebAR, AI pipelines built on OpenAI / Pinecone / Supabase / N8N, ElevenLabs for TTS voice, projection mapping with Epson 7K–10K ANSI projectors, and XR hardware including Meta Quest 3, LiDAR sensors and LED P2.0–P2.5 wall systems.
How do project enquiries work?
Send a brief via the contact form. EDT responds within 24 hours on Malaysian working days (Monday–Friday, 9am–6pm MYT). Initial response is followed by a discovery call, then a tailored proposal covering concept, scope, timeline and investment.
Does EDT work with agencies?
Yes. EDT runs a white-label agency partnership programme — agencies can pitch immersive AR, VR, AI and interactive capabilities to their clients without building an internal R&D team. Details are on the Partners page.
Has EDT received any awards or recognition?
Recent recognition includes Management Initiative of the Year — Malaysia (2025), Excellence Awards Malaysia (2024), and a Malaysia Book of Records entry (2024) for the MetaHRise multiplayer VR onboarding project delivered for MCMC.